On Pack Promotion
| Attractive, on-pack promotion, perfectly and securely placed on tubular bags |
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Tubular bag packaging is subject to particular demands during the production process. Pago has thus specially developed a multi-page label, creating the basis for creative on-pack promotions on tubular bags. Mederer Süßwarenvertriebs GmbH in Fürth were looking for a multi-layered label for a competition campaign that could be attached to the film strip without detaching itself on the forming shoulder of the tubular bag packaging device during the subsequent packaging process. The development had to take into account that a standard label did not offer the required features for the promotion. The solution required a label folded on three sides. After a successful test run at Mederer, the promotion label was made in this format. As well as easy processing, the label has the advantage of offering plenty of space for layout and information. The six sides provide space for all the competition details and the entry terms and conditions. There is also enough space for information about other new products of interest to the customer. |
| Expertise from the PAGO laboratory provides new promotion opportunities This new solution means that all the advantages of the traditional Pagomedia XL label are now also available to tubular bag packaging. Whether it’s comprehensive information about product quality and origin, clever puzzles or even gimmicks like stickers and all sorts of things that make a product more attractive, all these can now easily be stuck onto tubular bags inline. Even if less space is sometimes required, the Pago programme can still offer the optimum solution with labels such as Pagotwinface or Pagoinfoform with two to five available sides. |