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BACARDI SUPERIOR Rum will run a neck hanger campaign across key off trade outlets this summer as part of its strategy to deliver great tasting drinks, encouraging consumers to try the brand with three new mixers – orange juice, lime & soda, or ginger ale.
The dynamic neck hangers, produced by PAGO and designed by Voyage Marketing, will run on all 1L bottles of BACARDI SUPERIOR Rum offering consumers the chance to win one year’s worth of free music downloads, while illustrating BACARDI SUPERIOR Rum’s fantastic mixability.
The high visual impact neck hangers have been printed in five colours on the front and one colour on the reverse. They also feature a high-gloss spot varnish to ensure a vibrant and eye-catching finish and excellent on-shelf prominence.
For this campaign BACARDI SUPERIOR Rum rented a PAGO applicator machine, which was fitted into the production line and easily adjusted to their specific requirements. In this instance, two labelling heads were used for the application of the neck hanger to ensure that BACARDI SUPERIOR Rum’s required line efficiency retained its high percentage of delivery.
The labelling heads on this applicator were the PAGOmat 6/2 170 mm, developed by PAGO in Switzerland and based on the proven PAGO 6 series, designed to meet medium to high capacity requirements in most industries.
High quality neck hangers and other promotional labels produced by PAGO are a proven way to enhance brand identity and provide consumer discount vouchers and offers, prizes or scratch cards, while also providing important product information to key customers.
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