Label Trends

A question of labelling
Labels have gained in importance in marketing because of their flexibility. Demands for consistent package branding, more effective sales promotion and more attractive point of sale advertising, can all be made sector and client specific by special label printing techniques, advanced colours and label materials, and state of the art labelling technology.
The following trends can be observed in label design.

TREND 2 - Standing out from competitors because of product excellence 
The growing choice of premium and private own label products in self-service stores reflects the success of top-quality products which are presented for direct comparison with their competitors on the shelves. Fancy colours, like silver and gold, on packaging and labels underline the high quality of these products. Thanks to label printing and upgrading techniques like Metallex, and hot and cold process embossing, such effects can be reproduced uniformly on all types of packaging and packaging materials. Combinations of matt and gloss coatings provide additional refined accents.
Value through silver and gold


                                         

TREND 1 - Powerful sales promotion sets off the packaging - Competitions
Promotions on packaging are among the most successful point of sale marketing measures. Whether they are in connection with blanket media-coverage sporting events, or new communications techniques like MMS and SMS, multi-page labels bring the necessary information onto the products and, therefore directly to the point of sale.
The visual appearance of the product reflects its quality and content, this little extra which changes the normal appearance of the product therefore becomes a real plus point to promote sales of the product, since in addition to providing information about its features and origin, it is also ideal for on-pack promotions with gimmicks.
A single indication of the “customer benefit” on the label header is all that is required to give the product a clear profile over its competitors. Whether it is a competition, cross-advertising, recipes to collect, fan shops or multi-channel marketing – the advertising possibilities are unlimited. With tattoos, dual image pictures or thermochromatic colour changing effects, these also appeal to the passion for collecting.
Pago can also set up the data bank of alphanumeric codes used in SMS competitions.