Attractive on-pack promotion

Markets are becoming more competitive, that means the demands on opportunity based product management and marketing are increasing. The visual appearance of the product reflects its quality and content and attractive promotions can be eye catching at the point of sale.

Pagomedia labels, which are applied direct to the products, offer plenty of scope for designing creative on-pack promotions, they range from a 3 to 5-page Pago infoform to a 42-page miniature catalogue for flicking through or folding out.

These small information promotions attract customers’ natural curiosity. This little extra which changes the normal appearance of the product therefore becomes a real plus point to promote sales of the product since in addition to providing information about its quality and origin, it is also ideal for on-pack promotions with gimmicks. A single indication of the “customer benefit” on the label header is all that is required to give the product a clear profile over its competitors. Whether it is a competition, cross-advertising, recipes to collect, fan shops or multi-channel marketing – the advertising possibilities are unlimited. With tattoos, dual image pictures or thermochromatic colour changing effects, these also appeal to the passion for collecting.

Neck hangers offer a great deal of space for eye-catching promotions on the actual bottle and therefore direct to the customer’s hand. Whether they are hung around the bottle neck or take the form of a wobbler on the top, they position the advertising message in direct sight of the customer. Depending on requirements, they can be marked with unique internet codes using thermal transfer printing for competition promotions or can be extended to form versatile Pagomedia miniature catalogues.